Steve Jobs is legendary for his visionary thinking and pursuit of excellence that led to so many technological innovations. Here’s what Jobs said about maintaining a high level of success:

“For the past 33 years, I’ve looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”

If the answer has been “No” for too many days and it’s time to change something in your current marketing communications, talk to Natrel. We’ll bring fresh thinking and innovative ideas to your specialty pharma brand and help you achieve a high level of success.

Contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

Steve Jobs built one of the greatest technology brands in the world. Here’s how Jobs described his business model:

“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person. They are done by a team of people.”

At Apple, Steve Jobs encouraged smart, creative, dedicated people to collaborate—and their output was far greater than the sum of the parts. At Natrel, we’ve been successful using creative collaboration to help our specialty pharma clients develop innovative marketing solutions. Let us show you how.

Contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications click here.

I was recently asked to describe Natrel Communications in one word. My response: IDEAS. Our business is built on all sorts of ideas—strategic, creative, tactical, and digital—and we never stop thinking. We are always coming up with new and innovative ways to help our clients shake up the marketplace and increase their share.

Natrel Communications is known as The Idea Greenhouse for good reason. We cultivate the ideas that can help your business prosper and grow. If your marketing has become stale, here’s an idea—contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

As a specialty pharma client, do you ever find yourself singing the “big agency” blues? It’s a familiar tune…a dazzling “big agency” pitch team wins your trust, and a crop of young, inexperienced, junior- level staff actually works on your business. Why trust your brand to an agency team that lacks strategic leadership, misses deadlines, and is always over on estimated hours?

Natrel Communications has an extensive background in specialty pharma and in growing specialty brands. If you are tired of singing the “big agency” blues, change your tune by contacting Allan Trent at atrent@natrelusa.com or call 973-292-8400.

P.S. As a follow-up to my last blog, “The Commercial Bowl,” the most popular Superbowl ad belongs to Tide^® detergent. It delivered a funny, memorable, clear message that was tailored to the event, yet consistent with their current branding.

For more information about Natrel Communications, click here.

Tide is a registered trademark of Procter & Gamble.

My career in advertising always seems to take center stage on “Commercial Bowl” Monday when everyone wants to know what my favorite Super Bowl ad was. Friends and colleagues laugh recalling the funny, weird, and controversial spots that were as anticipated as the game itself, yet when asked about the actual brand being advertised or the message being communicated, few can remember.

What will you take away from the “Commercial Bowl”? E-mail me and let me know what your favorite ad was and why. In my next blog, I’ll provide a ranking of the top 3 Super Bowl commercials and explain why they were effective.

How is your brand being perceived in the marketplace? Get a creative communication analysis by contacting Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

Although defining the term “specialty pharma” can be challenging, it likely refers to a number of companies that are pursuing products across a therapeutic area with limited physician focus or those that are concentrating on a specialized activity in the pharmaceutical business value chain.

Several companies operate with a variety of niche therapeutic concentrations that include portfolio adopters, licensing experts, drug delivery experts, specialty generics, and focused marketing experts.

If you are working within the “specialty pharma” environment and would like to take advantage of a “specialty pharma” agency, please contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

Are you frustrated with paying more than you have to and getting less than you should from your “big pharma agency”? The work they do on your business is only one of many charges tacked on to your final bill. That plush Manhattan office you’ve visited once, all those employees who supposedly work on your brand that you never see—these are the prices you pay for doing business with a “big pharma agency.” And, worst of all, you walk out of meeting after meeting with junior ideas that you have seen over and over.

If you are ready to relieve your “big pharma agency” frustration, it’s a good time to give yourself a dose of Natrel Communications and see your dollar go farther. Contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

Bill Bernbach, a legendary ad man, once said, “However much we would like advertising to be a science-because life would be simpler that way-the fact is that it is not. It is a subtle, ever-changing art, defying formularization, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.”

Of course pharmaceutical advertising faces a number of unique challenges, including regulatory constraints and the natural sensitivities associated with health-related subject matter. But that just means we have to be even more creative to ensure that our solutions are ever changing and defying formulation to achieve the maximum impact of originality. We owe it to each other, and to our industry, never to accept anything less.

Interested in learning more? Contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

There are 960 waking minutes in 1 day—precious time that your audience could spend reading your ad, viewing your website, or learning about your product. You only have this small sliver of time to grab someone’s attention and keep it long enough to convey your big idea. Natrel is known as The Idea Greenhouse—a fertile environment where ideas are nurtured and cultivated into advertising that leaves a lasting impression.

If your brand could benefit from some fresh, new ideas, contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.

Advertising agencies come in all shapes and sizes and provide all sorts of capabilities, but there are a few fundamental features, from a client perspective, that are necessary to ensure a successful relationship. Good agencies should:

• Add value to strategic discussion and offer opinions, not just nod their heads
• Treat the client’s money as though it were their own
• Be transparent when billing
• Foster team chemistry
• Be responsive
• Stand by their work

If your agency is not stepping up, allow Natrel Communications to step in. To learn more, contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.

For more information about Natrel Communications, click here.