If digital strategies aren’t thoroughly integrated throughout your marketing mix, you’re missing opportunities.
Amazingly, after all this time, many marketers continue to regard digital marketing as an add-on to conventional marketing strategies and tactics—which means they are ignoring two of marketing’s most fundamental axioms: 1. Be where your customers are and 2. Speak their language. The fact is, your customers are living, working, and communicating in a digital world, so that’s where your brand has to live.
The use of smartphones is way up among physicians. And while most doctors use these devices for everyday treatment activity, a growing number also use them to interact with e-details and participate in online surveys. At the same time, most patients who search for health information online (and that’s pretty much everybody) are turning to medical Web sites, informational Web sites, social media sites, and online communities more frequently than to pharmaceutical company sites. With all this in mind, you can’t simply develop yourbrand.com and assume you’ve addressed the digital component of your marketing program.
Bottom line: If your agency is plugging digital tactics like an extra piece into some section of your plan, they’re doing you a disservice and missing critical opportunities. Digital communications should be an integral part of how you view every marketing challenge—a cornerstone of the foundation on which you build your brand.
Natrel would be happy to help you develop a marketing program that is seamlessly integrated and makes the most of all available opportunities. To learn more, contact Allan Trent at atrent@natrelusa.com or call 973-292-8400.






