Play it safe. Follow the rules. Stay within the lines. This is the mantra of today’s pharmaceutical landscape. What could be a dynamic campaign ends up as a product shot and Important Safety Information, lost in a crowd of competition.
Consider the amount of promotion your audience is exposed to on a daily basis. If your branding isn’t different, it’s not differentiating (which is what good advertising is all about). Unique product benefits are great but if no one is paying attention, does it really matter?
At Natrel Communications, building brands is our business, and being different is what we’re all about. To learn more, contact Allan Trent at firstname.lastname@example.org or call 973-292-8400.
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